You’ve probably heard it before: The mobile phone is the modern time Swiss Army Knife that lets you do everything with one device. Or…
- The Mobile is the first truly personal mass media.
- The Mobile is always on, always connected and always with you.
- The Mobile is the only mass media with a built-in payment channel.
- The Mobile is the only mass media that adapts to your individual context.
So what?
Well; most of us don’t go anywhere without it, so you reach the right person immediately. Add the power of adapting your message to the individual and you get their attention – 20 to 40 percent response rates to mobile campaigns are common. That quickly becomes profitable!
The truth is – mobile reinvents how we interact and gives you a unique opportunity to engage consumers in ways previously unheard of.
The catch? Just make sure you have the right strategy or see examples successful mobile strategies…
