mbiletech
mbiletech
MobileTech.mobi

Mobile web, mobile SEO, UX, apps vs web and the history behind it.

MobileTech.mobi is evolving into an independent editorial project about the mobile web, responsive design, mobile search, PWA thinking, app-vs-web strategy and the archive of earlier mobile-first publishing ideas.

Editorial direction

Keep the strong URLs. Reframe the site around topics readers still care about.

  • Archive articles stay live on their long-standing URLs
  • Old corporate pages become topical guides and reference hubs
  • New writing can grow around mobile web, SEO, UX and PWA topics
Latest
Freshly curated articles and archive pieces
Topics
Mobile web, SEO, UX and app strategy
Cases
Historic mobile publishing and brand examples
Archive
Reference pages kept online where they still help
Latest Articles

Latest articles

A mix of cornerstone archive posts and pieces that still frame today’s mobile-web decisions.

Open blog
2026

Mobile Web Performance Reality Check 2026: Public Benchmarks and a 39-Site Homepage Audit

Mobile web performance in 2026 is better understood as a pattern problem than a mystery. Public benchmark data from HTTP Archive, CrUX, and Google documentation shows the same recurring constraints year after year: LCP is still image-led, pages are still heavy, JavaScript still dominates request count, and third parties still crowd the critical path. A focused 42-site homepage audit illustrates how those benchmark patterns appear across ecommerce, news, SaaS, travel, finance, government, and publishing.
2010

Mobile Web vs. Native Apps. Revisited

The native-or-web question, re-examined as the app stores exploded, and a case for the open web that aged surprisingly well.
2009

The mobile highway in 2010

A historical look ahead into the mobile web of 2010: growth, devices, infrastructure and what the next wave would demand.
2012

Time for advertisers to wake up and face mobile reality?

A period piece on why advertisers were underestimating the speed and inevitability of the mobile shift.
2008

The mobile highway in 2009

The development in the mobile industry is taking giant leaps every week. Its hard to keep up. Lots of new stuff, lots of changing stuff and lots of buzz in general. But this is a Mobiletechers job, so we’ll worry about that for you. Gartner predicts it will be sold 1.4 billion mobile devices in 2009. Many of these will no doubt be iPhones and devices from the “new kids on the block”, such as Garmin for example. These new devices are all Internet devices with wlan and other high speed connectivity methods. Together with advanced browsers this makes the mobile Internet the perfect platform for almost any kind of application.
2010

Is the iPad a mobile device like any other mobile phone in terms of browsing?

Well, then the iPad is launched, finally. The internet is full of reviews and opinions, so I will not replicate that.
Topic Hubs

Core topics

Thematic entry points that reinterpret the strongest legacy material as useful guides for today’s mobile web readers.

Publishing Platforms

Publishing platforms and tools

Reference pages about device detection, mobile CMS ideas, SDKs, templates, analytics and the old platform ecosystem that shaped early mobile publishing.

Open hub
Case Studies / Archive

Case studies and archive material

Examples from publishers, carriers and brands that still help explain how the early mobile web was built and monetized.

Browse cases
About

A cleaner editorial site built on top of valuable legacy URLs.

Selected historical materials remain online for archive and reference purposes, while the site itself is repositioned around mobile web, SEO, UX, app strategy and publishing technology.

Open blog About the project