Independent analysis for teams building on the mobile web
Follow changes in mobile web performance, search, accessibility and app platforms. Find practical tests and case studies for teams building and publishing on the web.
Build and publish for mobile readers
- Test mobile speed, accessibility and search visibility
- Compare web apps, native apps and app-store choices
- Explore case studies from the early mobile web
Latest articles
A mix of cornerstone archive posts and pieces that still frame today’s mobile-web decisions.
Shopify Bulk Jobs Now Need Separate Permissions
Clarity Agent Tests: What a Checkout Pass Shows
Why Mobile Tracker Audits Miss the Next Page
Apple Adds App Store Retention Messages
Chrome 157 Tightens Background Download Checks
InterA11y Tests What Accessibility Scans Miss
Mobile Web vs. Native Apps. Revisited
Core topics
Thematic entry points that reinterpret the strongest legacy material as useful guides for today’s mobile web readers.
Mobile Web
Reference material on mobile strategy, audience reach and device-aware delivery from the original site.
Mobile SEOMobile SEO
Practical guidance on mobile SEO: crawling, rendering, page experience, speed, structured content and search visibility on phones.
Apps vs WebApps vs Web
Editorial hub comparing native apps, mobile web, responsive sites and PWA choices across SEO, UX and product strategy.
UXMobile UX
A hub for mobile UX patterns, device constraints, navigation, readability, touch interaction and mobile-first design decisions.
Publishing platforms and tools
Reference pages about device detection, mobile CMS ideas, SDKs, templates, analytics and the old platform ecosystem that shaped early mobile publishing.
Mobile Publishing and Monetization
Reference pages covering the publish platform, developer tools, measurement and related documentation.
Platform archive
Device detection, templates, SDKs, plug-ins, analytics and mobile publishing workflows from the earlier Mobiletech ecosystem.
Open hubPublish Platform
Reference page about the former Mobiletech Publish Platform and its feature set.
Products & ServicesDeveloper Tools
Reference material about earlier developer tools, SDK components and related documentation.
Products & ServicesMeasure
Reference page about the earlier Mobiletech measurement offering and surrounding documentation.
Products & ServicesProfessional Services
Reference material about the former professional-services offering on the site.
Case studies and archive material
Examples from publishers, carriers and brands that still help explain how the early mobile web was built and monetized.
3F
3F
3F (United Federation of Danish Workers) is the largest trade union in Denmark.
Read caseDSB
DSB
The Danish Railways (DSB) carries more than 195 million train passengers every year.
Read caseEDC
EDC
EDC is the biggest firm of real-estate brokers in Denmark.
Read caseProtected cornerstone pages
Long-lived archive URLs and current reference work that anchor the site’s strongest topic clusters.
Mobile Web vs. Native Apps. Revisited
The native-or-web question, re-examined as the app stores exploded, and a case for the open web that aged surprisingly well.
ArchiveSome mobile stats to kick off the new mobile year
A preserved January 2011 snapshot of mobile traffic growth and device share in Norway and Sweden.
ArchiveThe mobile highway in 2010
A historical look ahead into the mobile web of 2010: growth, devices, infrastructure and what the next wave would demand.
Current researchMobile Web Performance Reality Check 2026: Public Benchmarks and a 39-Site Homepage Audit
Mobile web performance in 2026 is better understood as a pattern problem than a mystery. Public benchmark data from HTTP Archive, CrUX, and Google documentation shows the same recurring constraints year after year: LCP…
ArchiveTime for advertisers to wake up and face mobile reality?
A period piece on why advertisers were underestimating the speed and inevitability of the mobile shift.
A cleaner editorial site built on top of valuable legacy URLs.
Selected historical materials remain online for archive and reference purposes, while the site itself is repositioned around mobile web, SEO, UX, app strategy and publishing technology.