The Publish Platform gives you a unique User Interface to build and maintain mobile Internet sites and messaging campaigns. It’s category structure gives you a great deal of flexibility in how sites are put together.
Traditional RSS feeds are easily plugged in, content easily added and interactive functions are available out of the box. Also at your disposal is a toolbox with an extensive range of Widgets and Plug-ins to tailor your solutions.
Content Download
Publish allows you to work with rich content on mobile Internet sites and offer downloads of images, audio and video.
Plug-in Feeds
Publish comes with a standard feed reader. If feeds with text and images are supplied in a Mobiletech specified format (based on RSS 2.0 format), the feed is easy to plug in directly to a Publish site.
In addition to Mobiletech’s RSS format, any standard XML feed can be fed into Publish as a custom integration.
Publish comes with a standard feed parser and Mobiletech has extensive experience in integrating feeds from diverse sources.
Read more >>
Messaging
Part of the Publish Platform is the Dialog messaging tool, which allows easy set-up and maintenance of SMS and MMS services (Scandinavia only). There is seamless integration between Publish sites and the SMS tool.
Call 2 Action
For mobile marketing pages, it’s crucial to make call-to-action options easily accessible to ensure user involvement and optimal response rates.
Click2call, click2mail and click2sms all come as standard functionality in Publish to ensure instant campaign feedback.
Questionnaires, Surveys, Polls, Competitions
This module enables fast and easy to set-up interactive functions such as surveys, polls, questionnaires and competitions.
- Survey: ask questions and collect answers
- Poll: ask a question and depict results in instant graphs with percentages.
- Competition: ask a question, collect answers and provide prize for winners.
Instant win
With the Competition module you can set up ‘instant win’ competitions, giving anybody who answers a question correctly, access to the correct answer and immediate access to the prize; for example digital content.
Share or Tell-a-friend
This standard feature allows sharing via Email, SMS, Facebook or Twitter. For example:
- Tell a friend:via Email or SMS
- Share: via Facebook or Twitter
Reporting: Google Analytics, Omniture, Webtrends
Publish has standard integration for measurement and reporting tools such as Google Analytics and Omniture.
The unique ‘Publish Google Analytics’ combines web and mobile tags. As well as standard Google measurements such as page impressions, sessions, users and IP based geo data; Publish adds further mobile information such as device, screen size and browser.
This allows you to collect advanced user statistics.
Download Whitepaper: Publish Google Analytics integration
Columns and Tables
Publish comes with a set of standard templates for tables allowing easy set-up of advanced tables, a matrix or content in columns.
Help, Training and Support
You can click the HELP button in Publish to read more.
In addition, Mobiletech supplies tutorial videos, manuals and lots of tips and hints in the Developer Forum.
CSS Style Sheet (CSS3)
Publish uses standard CSS style sheets for styling. The access to styling is very simple, and it’s possible to copy and paste style sheets into Publish. Publish comes with a CSS style sheet validator that lets you test and validate your style sheet at the click of a button.
The foundation for the Publish device optimization is Mobiletech’s Mobile Web Framework. In addition to device capabilities and image scaling conducted server side, it supplies server side Media Queries. This means it will only send particular parts of your style sheet, depending on the connecting device. This ensures faster and better mobile Internet performance – and consequently a better user experience.
Your own URL and friendly URLs
It’s possible to use any URL for a Publish mobile site. Simply create your own URL for your site, point it to Mobiletech’s DNS, and set it up in Publish.
In addition, Publish comes with a Friendly URL feature, so you can define and set up your own sub-URL names.
Site Icon
Each site can have its own icon. When users add a bookmark to the homescreen, the icon is displayed.
Language control
With the built-in internationalization and localization (i18n) functionality, it’s easy to define and edit text fields. i18n is also excellent for adapting multiple language sites for local markets. Simply create an Excel spreadsheet with the text fields, a column for each language and upload it in i18nl. The site will be localised according to the languages specified.