Knowing your customers and understanding how they behave on your websites is invaluable to making sure your mobile solutions are effective.
Working with TNS-Sifo and TNS-Gallup in Sweden and Norway, Mobiletech’s ‘Measure’ collects data about mobile web usage with extremely high accuracy. It does this by placing a ‘probe’; an image tag or a javascript, on each page.
Key features include:
- 95.5 percent accuracy in identifying unique mobile users.
- Handles cross-over between carrier networks and wi-fi.
- Identifies device, browser, carrier, network type, users, sessions, page views etc.
- Can be used in native applications such as iPhone or Android.
- Highly scalable
