Native applications – apps developed specifically for one operating system and installed on the mobile phone – are popular. A key driver for this approach has been the ability to provide the best possible user experience.
A drawback to consider, is the size of the audience you are able to reach. An application developed for a particular make of phone, only lets you reach that particular user group.
It makes sense to develop native apps if:
- They contain off line data and need to be used offline.
- When navigation or user experience demands extraordinary graphical effects; such as for games.
For many other purposes, HTML5 apps offer a better alternative.
In addition to providing services to your customers, native applications can be deployed effectively for your own workforce. For example as a tool for sales and customer service employees. Take a look at the Danfoss Apps example on the right, just one of the companies we have developed native apps for.
Contact Anne Sofie Josephsen for more information on native apps
