TNS Gallup has released a report summarizing the year 2011 in numbers. From a mobile perspective, the numbers are quite mind-blowing.
According to Mobiletech calculations over the last years, 2009 gave us a 110% increase in page views, 2010 gave us 150% increase.
2011, however, is a different story.
From January 2010 to December 2011 page views grew 700%! Most of this growth happened in 2011. The peak in July is probably related to the tragic events in Oslo at that time. Still, showing that mobile is an important channel for keeping up to date on the latest developments in the world.
Further, the mobile coverage is steadily increasing according to TNS Gallup (Forburker og Media). The weekly coverage is now 34% and daily is 27%.
