PRESS RELEASE
Mobiletech Press Release February 15th 2010
Media companies are increasingly realizing the importance of incorporating mobile as a part of their digital strategy and launching targeted services for mobile phones. The Scandinavian service provider, Mobiletech, has been chosen by Voice of America as the technology supplier of the mobile solution to the famous international broadcaster.
Voice of America has an overall strategy to engage in a personal relationship with the audience, offering the user to interact and share, but also to become a citizen journalist being able to communicate back from any part of the world. The Mobiletech platform provides through one single codebase, regardless of device, browser and interaction model, easy setup, development and maintenance enabling the content owner to spend the time and resources on creating a compelling user experience!
Rebecca McMenamin, VOA/IBB New Media Director, says, “Mobile is important to Voice of America. Not only is it the fastest growing media on the planet right now, it is important because there are more users of mobile internet in some parts of the world today than of desktop internet. In addition VOA covers large parts of the world where the users are much more likely to use mobile internet than the regular www-site.”
“We are extremely proud that Voice of America has chosen the Mobiletech Mobile Web Framework as a platform for their mobile ambitions, hosting their different language sites on the Mobiletech ASP service platform”, says Mobiletech CEO, Christian Erichsen. Currently upgraded versions of the Spanish and Swahili sites are being launched by Mobiletech, and over the next few weeks a number of the remaining language sites will follow suit.
Example of the first Voice of America mobile sites are available on: http://swahili.voa.mobi
“Mobiletech’s focus is on creating the best possible user experience for the consumer yet at the same time offer flexibility and full editorial control and freedom to the content owners. Especially over the past year, the market has aligned itself to the same vision” says Mobiletech VP Int. Sales, Bjarne Solhaug. A large number of the worlds leading media companies are launching new mobile initiatives at the moment, and Mobiletech has been increasingly able to secure leading brands on its client list, not only in Europe, but also in the USA, Canada and in the Middle East.
About Voice of America:
“Voice of America, which first went on the air in 1942, is a multimedia international broadcasting service founded by the U.S. Government through the Broadcasting Board of Governors. VOA broadcasts approximately 1,500 hours of news, information, educational, and cultural programming every week to an estimated worldwide audience of 125 million people.”
About Mobiletech:
Mobiletech is a software company that provides a scalable and flexible platform to enable the mobile web. Mobiletech was founded in 2005 and has grown to become a leading worldwide provider of advanced mobile enabling software and services for major media companies, brands and corporations. The Mobiletech platform covers all the tools and elements needed to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks.
Among Mobiletech customers are Washington Post, Dagens Nyheter, The Globe and Mail, TV2, Eniro, Aftenposten & Sydsvenskan. Among Mobiletech partners are Escenic, TNS Gallup and CCI Europe.
For more information:
| Voice of America | Mobiletech |
|
www.voanews.com Rebecca McMenamin, New Media Director Tel. +1 202-203-4881 |
mobiletech.mobi MWC: Michael Buch Sandager, CSO Tel. +45 2342 0558 USA: Bjarne Solhaug Tel. +1 301 648 3485 |
Download PDF.
Attached: Screenshot of VOA Swahili Mobile
Voice of America Swahili site
