Voice of America is a multimedia international broadcasting service founded by the U.S. Government through the Broadcasting Board of Governors (BBG). It broadcasts approximately 1,500 hours of news, information, educational and cultural programming every week to an estimated worldwide audience of 125 million people.
Voice of America launched 40 mobile web sites covering 25 different languages based on Mobiletech’s platform in 2010. Today, Mobiletech serves 82 mobile web sites within the BBG brand. A key requirement was that the solution could provide an excellent user experience for the reader, at the same time as journalists and content owners had flexibility and full editorial control. It was also crucial that the solution could easily scale to accommodate traffic growth and additional sites.
“Over the last three years we have seen a substantial shift in our audience base to include the use of their mobile devices to access our content. In many markets we are seeing mobile Internet as the preferred way of accessing our digital news and information. Mobiletech has been a critical partner in launching our new mobile websites and helping us rapidly adapt the delivery of our content to this emerging world.” - Robert Bole, Director of Innovation, Office of Digital & Design Innovation
