Telenor is a Norwegian telecommunications company with businesses within mobile and fixed telephony, broadband, Internet and TV. With 33,000 employees in 13 countries, it’s the second largest business in Norway.
Telenor needed a mobile platform to support a range of one-to-one customer marketing initiatives. It also had ongoing requirements for mobile landing pages to support campaigns and customer publications.
Mobiletech has delivered a range of products and services including mobile messaging and mobile web for Telenor. This includes mobile customer newsletters, short number hosting and mobile landing pages in connection with numerous campaigns and events.
Telenor’s opening rates for mobile campaigns have varied from 5 to 40 percent. Based on the strong response, the mobile has become Telenor’s marketing channel of choice to engage mobile customers.
