Norsk Hydro is a global supplier of aluminium products with operations in 40 countries.
In some of these countries, the number of mobile users outnumbers the number of PC users. This is the case in Brazil for example, where three times more people use mobile phones compared to PCs. In this situation, and with such a global presence, a mobile strategy is important to reach and engage effectively with both employees and customers.
The mobile solution is designed to deliver the same objectives as the website itself – bring important news about Norsk Hydro to the community around them, including job opportunities, IR-related news and Hydro’s locations.
For Hydro, it was crucial that the mobile solution could integrate with its existing CMS system EpiServer. It was also important that they could maintain the mobile site in-house and preferably keep just one workflow from web through to mobile.
