NorgesGruppen is Norway’s largest retailer with 1,900 grocery stores and 700 kiosks across the country. Through grocery stores such as SPAR, Meny, Joker and Kiwi, it has a market share of nearly 40 percent. The company has a multichannel marketing strategy where integration of web, mobile Internet and social networks play a crucial part.
The company uses mobile Internet and mobile applications developed by Mobiletech to promote special offers and increase brand loyalty among their customers. According to Norgesgruppen, there is a significant increase in spending among customers who receive special offers through mobile web, compared to non-digital user groups.
NorgesGruppen’s strategy will see continued investment in mobile web solutions as a key marketing channel and it has a range of mobile projects in the pipeline to continue to profit from mobile opportunities.
