Metro is one of the world’s largest papers, measured in number of daily readers. It’s a free paper issued in more than 100 towns in 19 countries and 4 continents.
Metro can be picked up by commuters on their way to or from work. Delivering news to readers on the move is in Metro’s genes and it became important to provide a mobile solution to supplement the print and web based publications.
To start, Mobiletech developed a template for Metro mobile, to ensure the design, structure and functionality are the same across all countries. Metro Mobile was subsequently rolled out in 10 countries during a short space of time. In addition to the mobile portals, Mobiletech delivered hybrid apps to allow Metros to also be distributed via App Stores.
The solution has allowed Metro to implement a range of advanced mobile solutions in record time – and very cost effectively. The solution is proving popular, with continuing strong traffic growth.
