Galleriet is considered to be one of the best retail shopping centres in Norway.
The company embarked on its mobile strategy in may 2010 with the objective of building a customer ‘club’ for mobile users. Achieving this first meant they had to run a campaign to secure agreement from customers to connect with them via their mobiles. Galleriet had collected no agreements prior to this.
Mobiletech created a solution for Galleriet that allows the company to reach customer in many different ways. Services include sms solutions and a mobile portal, and Mobiletech’s Router product ensures that customers are quickly sent to the site that gives them the best user experience for their particular device. The users’ experience on the site is key to ensuring they become loyal visitors.
Galleriet’s mobile strategy has paid off from the start. It has met the target set for creating the customer club and it’s experiencing strong traffic to its mobile website.
