Finn.no is Norway’s definitive market leader in online classifieds with more than 2.3 million unique users during an average week. Its core markets are travel, real estate, recruitment, market, cars and boats. On an average day there are around 300,000 ads available on Finn.no, with people from all over the country selling products and services. The company is one of the most profitable and successful units within the Media Norge Group
For Finn.no it is extremely important to reach the broadest audience possible through all available channels. The company has therefore been an early adopter of mobile initiatives since the beginnings of mobile Internet back in 2000. Finn has a fairly large internal IT department and an active R&D department; finn labs. They are constantly testing ‘bleeding edge’ technology to keep the company’s market leading position.
In November 2009 Finn labs decided to test Mobiletech’s Frame SDK development software. After one day of training with Mobiletech engineers and two weeks of internal development, Finn.no launched an Alfa release of m.finn.no. The engineers were delighted with the framework’s flexibility, which allowed rapid development and fast productions cycle. In August 2010 it decided to start a mobile development project with the ambitious objective of becoming the most popular mobile website in Norway.
According to Finn. No, Mobiletech made it possible to reach consumers through all types of mobile devices with significant less need for front end developers during the project. The framework is shipped with ready to use presentation widgets, which significantly reduced the development cycle and total project cost . It also developed new widgets to enhance the mobile user experience even further. M.finn.no continues to grow fast, and on average now enjoys twice as many clicks per session as VG.no, Norway’s largest mobile newspaper.
