The Danish Railways (DSB) carries more than 195 million train passengers every year.
A key objective for DSB is to be able to manage the majority of its ticket sales and customers service activities through online channels – including the mobile.
Mobiletech created an advanced railway portal to meet DSB’s needs. It was crucial for DSB that the solution would easily integrate with its ‘travel planner’ and a range of other back-end systems. It was also crucial that the mobile solution was available to and optimised for customers on all types of mobile handsets. The solution, which includes positioning services, makes it both easy and quick for all mobile users to book their tickets.
The railway portal has proved hugely popular. During peak times, the site is one of the five most visted mobile sites in Denmark. Ticket sales from mobile phones have increased more than six-fold since it was launched.
