MMA EXPANDS REACH TO HUNGARY, DENMARK, FINLAND, ICELAND, NORWAY AND SWEDEN

Launches Local Councils in Hungary and Nordic States; Elects Chairs

New York, London, UK, Singapore & Sao Paulo: October, 2010 – The MMA (Mobile Marketing Association) announced the launch of new Local Councils in Hungary and the Nordics at its MMA Forum in London. The launches are a reflection of the growing recognition across the markets of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success. The establishment of the Councils also represents further evidence of the MMA’s focus on providing local relevance for its members, as well as regional actions and a global perspective.

“The MMA is glad to be able to respond to the demands of mobile marketing communities throughout Europe, the Middle East and Africa for local focus with the establishment of relevant action-orientated councils,” said Paul Berney, MMA CMO and EMEA MD. “The MMA’s membership levels across EMEA are now at record levels and with plans for the creation of an East African hub as well, we are set for further expansion.”

With 10 members at launch in Hungary and 11 across the Nordics, and the expectation of doubling membership within twelve months, both councils will focus on applying the MMA’s new building blocks to promote, educate, measure, guide and protect, the markets in their countries. Both new councils have stated that they will lead with particular initial emphasis on promotion and education amongst brands and agencies.

Elected by members to lead MMA Nordics as co-Chairs, Jimmy Nordbeck, Co-founder and Marketing Director of Golden Gekko, and Michael Buch Sandager, CSO of Mobiletech A/S and Managing Director of Mobiletech Denmark, bring significant experience of creating mobile marketing success for a number of leading brands and agencies.

“The founding member companies of MMA Nordics have great experience across a number of different mobile marketing specialties and will use that experience to counter the challenges that face brands and agencies face when approaching mobile for the first time. We will work to make it a lot easier for companies to go mobile and utilise the endless opportunities for consumer engagement,” commented MMA Nordics co-Chair Jimmy Nordbeck.

“In line with the MMA’s building blocks of promotion, education and measurement, we will work to make the mobile marketing landscape across the Nordic states a lot more visible and easy to understand – demonstrating the mobile channel’s potential and contributing to research and metrics,” continued fellow MMA Nordics co-Chair Michael Buch Sandager.

As Chairman of the Hungarian Mobile Marketing and Content Industry Association, Krisztián Tóth will help lead the conversion of the Association to become MMA Hungary. The transition became the obvious route to follow once the wide range of synergies and opportunities for cooperation between the two organizations was realized.

“We have already been working on a number of initiatives to create a strong local presence ahead of launch,” stated MMA Hungary Chairman Krisztián Tóth. “I am looking forward to collaborating closely with all the Hungarian members to bring the MMA’s global leadership and regional knowledge to bear on local activity to create an even more productive and successful mobile marketing industry for all.”

Hungary and the Nordics join the list of already established councils in Austria, Canada, France, Germany, Italy, India, the Philippines, South Africa, Spain, Turkey and the United Kingdom. Both launching with a full complement of mobile marketing innovators, the founding members of MMA Hungary and MMA Nordics are:

MMA Nordics:

• Ericsson
• Golden Gekko
• GroupM
• Mcard
• Mediaedge CIA
• Mobiento
• Mobiletech
• Telenor
• More Mobile Relations
• Sony Ericsson
• Comcom

MMA Hungary:

For information on how to participate in either Local Council, please contact the MMA membership team at .

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

Jen Hibberd, Alex Moorhouse or Robert Haslam

Mi liberty

P:+44 207 751 4444
E:

(Oslo, July 24th 2008) TNS Gallup announces that it will now start measuring the use of the mobile internet by launching TNS Mobile in Norway.

Use of internet via mobile phone is rapidly increasing and content and service providers are continuing to create new and improved services specifically designed for the mobile internet. To measure the growth of this market, TNS Gallup has introduced a common currency to measure user behaviour across participating mobile internet sites.

TNS Gallup has made an agreement with Norwegian Media Businesses’ Association, to start providing the measurement of mobile internet usage. The agreement will come into action during summer 2008 and official site traffic will be published from August 2008. The traffic reports will be based on a combined solution from Mobiletech and TNS Gallup. Mobiletech is behind the technology which collects raw data while TNS Gallup analyses and reports on the data. The data is collected from the mobile handset, and the mobile operators’ own network systems. The technology measures the content that the user has actually seen, which makes the measurement very reliable. The data collected is independent of operator, the end user’s handset and other technological platforms and infrastructure.

- Members of the Norwegian Media Businesses’ Association have been leaders in developing user friendly mobile services. However a reliable measurement of the mobile internet has not been available up until now.  This agreement with TNS Gallup will give us reliable numbers that can be compared across a number of media assets, so we are very happy that the numbers are going to be published, says Geir Engen, Manager Digital Media, Norwegian Media Businesses’ Association.

- TNS Gallup is proud to be the first to publish traffic data based on this technology. The mobile phone is becoming an increasing important tool to access the internet. The biggest content providers have now established a common currency. This is important for more and more companies choosing to advertise on the mobile internet. TNS Gallup and Mobiletech have succeeded in making a high quality solution in response to demand from the market, says Gudbrand Jevne, General Manger TNS Gallup.

- We have long seen the need for accurate measurement of mobile internet usage and we believe the common currency will have a positive impact on media companies, advertisers and end users. The measurement system is based on technology developed internally by Mobiletech and is more accurate than solutions available up until now. Norway is on the forefront in the development of the mobile internet and this collaboration between  the media companies, TNS Gallup and Mobiletech is strengthening this position, says Espen Askvik, CEO Mobiletech.

About Norwegian Media Businesses’ Association

Norwegian Media Businesses’ Association is the media trade- and tariff organisation in Norway. Our main objectives are to contribute to a diverse, independent and economically healthy industry, secure editorial independence, and work towards securing an overall framework beneficial to the industry’s competitiveness and profitability, thereby securing jobs within the industry.

The organisation counts approx. 311 member businesses, of which 172 are newspapers, 21 printing offices, 26 distribution companies, 24 TV companies, 13 advertising groups, 15 media groups, 11 magazines, 9 multimedia companies, 3 press agencies, 2 radio stations and 1 advertising company. 14 companies are defined in the member group others. The Norwegian Media Businesses’ Association is a member of the Confederation of Norwegian Business, and is the main negotiator vis a vis the labour unions in the media industry. Our managing director is Mr. Arvid Sand.

About TNS Gallup

TNS Gallup is a part of TNS. TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV, radio and print audience measurement and media intelligence services.

TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organisations.

We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.

We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.

About Mobiletech:

Mobiletech (www.mobiletech.no) is an independent Norwegian software company that delivers a complete range of products and services to enable rich and engaging communication through mobile devices. Mobiletech was founded in 2005 and is the power behind advanced mobile services for major media companies, operators and other corporations in Scandinavia. Mobiletech has a dedicated team of passionate professionals with skills in mobile web publishing, transaction based services, telecoms, banking and mobile technology. Mobiletech has offices in Norway (Oslo, Bergen and Trondheim), Sweden (Stockholm) and USA (Washington DC).

For more information:

TNS Gallup, Harald Kittelsen, Project Manager, Tlf: +47 48 11 84 85, e-mail: [email protected]

Mobiletech, Espen Askvik, CEO, Tlf: +47 99 46 64 94, e-mail:

Mediebedriftenes Landsforening, Geir Engen, Manager Digital Media, Tlf: +47 22 86 12 47, e-mail: geir.

Award Recognizes the 100 Most Promising Companies Driving the Future of Technology

Malta, April 15, 2008 Red Herring today announced that Mobiletech AS is a recipient of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

”This year’s impressive list of winners demonstrates Europe’s emergence as a major player in the global technology sector,” said Red Herring Editor-in-Chief, Joel Dreyfuss. ”The exceptional accomplishments of European technology companies and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

Red Herring’s lists of top private companies are an important part of the company’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated more than hundreds of private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

”Winning this prestigious award just two weeks after being named the most innovative player in the Nordic digital content arena by winning Telenor’s Digital Winners Award 2008, is great acknowledgement of our work. It inspires us to continue our efforts to move boundaries by making useful tools for our customers and user friendly solutions to let consumers enjoy rich and rewarding mobile services”, says Espen Askvik, CEO of Mobiletech.

To honor the CEOs of Red Herring top 100 Europe companies, Red Herring has invited each CEO to present his or her company at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed Ahead of the Curve and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.

About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About Mobiletech
Mobiletech (www.mobiletech.no) is an independent Norwegian software company that delivers a complete range of products and services to enable rich and engaging communication through mobile devices. Mobiletech was founded in 2005 and is the power behind advanced mobile services for major media companies, operators and other corporations in Scandinavia. Mobiletech has a dedicated team of passionate professionals with skills in new media, web publishing, mobile content, telecoms, banking and mobile technology. Mobiletech has offices in Norway (Oslo, Bergen and Trondheim), Sweden (Stockholm) and USA (Washington DC)

Mobiletech wins the Telenor Digital Winners prize 2008!

Mobiletech awarded Telenor Digital Winner Prize for mobile innovation
(Fornebu, 28 March, 2008) The Norwegian software company Mobiletech has won the Telenor Digital Winner Prize. The prize, worth NOK 250,000, has been awarded to the company for supplying innovative solutions that encourage the use of the mobile Internet.

The formal prize-giving took place yesterday evening in connection with the Digital Winners seminar which is arranged by Telenor and World Association of Newspapers (WAN) in Telenor’s headquarters at Fornebu.

Mobiletech, which employs 25, won the prize for its unique publishing system that makes it easy for content providers to publish, show and invoice content directly to their customers.

Berit Svendsen, chairman of the jury for the Digital Winner Prize together with Espen Askvik, the CEO of Mobiletech.

“We are awarding this Nordic prize because we want to encourage our content partners to develop services that are even more user-friendly, new and innovative. We have been impressed by Mobiletech’s work to promote the mobile Internet; they are a force for innovation in the content market,” says Berit Svendsen, chairman of the jury for the Digital Winner Prize and VP, Head of Product and IS, in Telenor Norway.

In its assessment, the jury was especially impressed by how user-friendly Mobiletech’s solutions are and how well users have taken to them. The jury also liked that Mobiletech’s products encourage customers and content providers to use digital channels in a new and innovative way.

There were many good candidates and following intense discussions they were left with three finalists. The two other finalists were the Norwegian Broadcasting Corporation (NRK) and the Danish Broadcasting Corporation (DR). NRK was nominated for Rubenmann, which was the first Norwegian TV series created exclusively for the mobile. DR was nominated for its DR Update service, an innovative news channel that embraces several access technologies.

“Telenor wants to encourage the use of digital channels such as mobile phones, TV and the Internet. New services must be user-friendly if they are to be used. Services launched before they are thoroughly tested with end users are seldom profitable, neither for Telenor nor the suppliers,” says Berit Svendsen.

The prize was presented during a two-day seminar hosted by WAN and Telenor, and the programme continues on Friday, with international speakers, with companies such as Google, Nokia, Adobe and Warner Music being represented.

Mobiletech and Escenic teams up to serve a growing demand for rich and context adapted mobile portals.

During the Mobile World Congress in Barcelona Mobiletech and Escenic made their partnership public. Mobiletech is the preferred partner on the mobile channel. Download the press release below. Se also Mobile World Congress and Yahoo announcing the partnership.

Mobiletech has launched three new mobile portals in the Swedish market: Dagens Nyheter, Sydsvenska Dagbladet and Arlanda Express is now powered by the dextella mobile family.

Download the pressrelease here (Norwegian)

Arlanda Express, the express train service between Stockholm’s Central Station and Arlanda airport, is currently launching a WAP portal which offers train information directly to the travellers mobile phone.

Wap.arlandaexpress.com contains information about arrivals and departures (always updated), delays and cancellations, timetables and ticket information. The wap-timetable will always be identical to the the timetable shown at the train station, which makes it easy to plan your trip to and from the airport.

Per Thorstenson, VP of Arlanda Express, says he is pleased to offer this service directly to the travellers mobile phone, because it will make the journey much easier for the passengers. The WAP portal will automaticly customise the language to that of the menu control of the mobile phone. The Wap portal is delivered by Mobiletech AS.

To read the entire article, go to: http://www.arlandaexpress.com (Swedish)